NATIVE UNION Launches Luxury Smartphone TAG Cable

Let’s get this straight – the TAG Cable is not your typical smartphone cable. The award-winning NATIVE UNION design studio has recently launched a genuine leather USB Lightning cable and it’s certainly one of the most luxurious of its kind. In fact, we can’t think of too many other charging devices with this much sophistication and craftsmanship.

Founded in 2009, NATIVE UNION is a design studio with office in London, New York, San Fransisco and Hong Kong. Held highly by fellow members of the design community, the brand thrives on three pillars; which are enhanced user experiences, innovation through design and a dedication to the highest materials. So, when we received a TAG Cable to try, it was great to see this trio of principals being embodied by the product.

The luxury TAG we tried is an iPhone sync cable enclosed in a premium Italian leather fob and is hand finished for the ultimate feeling of quality. The charging cable can then be looped around your bag or satchel to ensure you have mobile charging capabilities on the go.  Plus, the leather casing conceals charging connectors on a reinforced braided nylon cable. The cable itself is built with quality materials too, so you are ensured your purchase will go the distance and stand the test of time. This is the least you would expect for just under £40.

Fabien Nauroy, Head of Design at NATIVE UNION, comments, “In our modern day-to-day lives having a charging cable on you at all times has become a necessity. Our design approach when creating the TAG Cable was not only to make sure that you can charge your device when you need it most, but also to stylishly complement your fashion accessories.”

The TAG Cable is full of style and quality. Who knew a smartphone cable could be so damn sexy? Available to purchase for £39.99 from NATIVE UNION for Apple Lightning devices (iPhone & iPad) in Tan or Black genuine Italian leather.