Absolut Vodka To Support First Ever Swedish Midsommar Weekender Festival

The high-end vodka Absolut is partnering with Swedish festival pioneers GFC for the first ever Midsommar Weekender!  A three-day boutique festival, it promises to take the traditions of and rituals of Midsommar and give them a stylish twist to create the ultimate nightlife experience.

Taking place from 23rd – 25th June 2017, the intimate festival will bring contemporary music, food, mindfulness and lifestyle to Swedish and international festival guests on a unique journey through Midsommar in the magical surroundings of Ovesholms Slott in Åhus, Sweden.

Around the world, Midsommar (Midsummer in english), Midsommar or Solstice has been celebrated since the 12th century. As one of the most traditional pagan rituals, Midsommar celebrates the longest day in the northern hemisphere.

More than anywhere, the celebration is a huge part of society in the Nordic states where the short, dark days of winter are forgotten and replaced with the warm light-filled days and the fruits and harvests of summer.

The music line up (so far) includes: Floating Points [UK], El Perro Del Mar [SE], Zebra Katz [US], Flyte [UK] with special headliners announcing soon. In addition, the live music will be accompanied by activities such as flower crown making workshops, a drinks lab, tarot sessions and restorative yoga. Tickets are sold in the form of various packages from £354-£760 per person depending on comfort level.

This sounds like one you do not want to miss!

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