Unleash The Power Of Ultra HD with The Amazon Fire 4K Ultra HD TV

We know you have been bombarded with Ultra HD this, Ultra HD that and 1,000 different reasons to take interest in the current this latest tech trend.  However, Amazon Fire TV not only brings you cutting edge 4K Ultra-High-Definition streaming capability, but there is also a host of additional features under the bonnet which make it more than just a streaming device.

Fire TV Stick, £34.99 - www.amazon.co.uk (3)

Let’s start with the basics, what is 4K Ultra HD?

Amazon Fire TV offers you eye-popping 4K Ultra-High-Definition streaming capability,but from the comfort of your home. Aiming to give you “true-to-life” picture quality when used with compatible 4K Ultra HDTVs, this device may just revolutionise your home viewing experience. It’s important to realise that this is something Apple TV and Chromecast don’t support. But be careful, as your TV must support minimum HDCP requirements for protected content playback.

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Amazon Fire TV offers you a plethora of movie, TV and Game titles to keep your interest for hour after hour. With the Amazon Fire TV with 4K Ultra HD, you can enjoy hundreds of TV episodes and movies in 4K Ultra HD, the largest selection of any streaming media player. Clarity when streamed in 4K is nothing short of astonishing, as each pixel is crystal clear, vibrant and life like. It’s mind blowing to behold a film in Ultra HD.

Using this device you can access streaming services such as iPlayer, Netflix, ITV player, 4 On Demand and all the other streaming providers which come to mind. However, it is with Amazon where you will find the most 4K offerings, so keep that in mind.

All of this crystal clear and stunning Ultra HD video is further enhanced by Dolby Audio, for the ultimate at home cinema experience. Stunning video. Dolby Audio sound. With Amazon Fire TV, you can stream movies and TV shows in 4K Ultra HD, 1080p or 720p. With Dolby Audio, enjoy rich cinematic surround sound, consistent quality and enhanced volume level via HDMI (up to 7.1) in supported apps. Dolby Audio coming soon to Netflix. 

What else can you stream?

Stream Music – In addition to movies and TV shows, you can stream music through services such as TuneIn, Vevo, Amazon Music and more. You can also access your entire Amazon Music Library, so you can enjoy any albums and songs you’ve previously purchased. Amazon Prime membership offers access to Prime Music, which includes Prime Playlists and ad-free listening to over a million songs from top artists.

Play Games – One for the kinds, you can enjoy bestselling titles from Hipster Whale, Sega and Ubisoft. We found that games are free, and there are some paid games start from just £0.59. Explore the endless arcade maze with Pac-Man 256, discover the fairytale forests of Badland, or conquer the highest hills in Hill Climb Racing.

Share your snaps –  Photos or videos you take on your phone or tablet can be uploaded to Amazon Cloud Drive automatically, so they appear on your HDTV. Amazon Prime membership includes storage in Amazon Cloud Drive for your entire photo collection at no additional cost. A great feature and one that will breathe life into any photo collection. Sharing


What makes this more than just a streaming device?

Underneath its unassuming exterior, there is a lot of smart technology in this device and we think it gives it a slight edge over competitors.

Smart search and voice control

Built into the Amazon Fire TV’s remote is microphone which, when tapped, allows you to voice search for TV shows, movies, actors, directors and genres using just your voice. This is a great way to cut out typing in search term as you would normally. Plus, and this is the best bit, it actually works! We found the search to be responsive and intelligent to our search commands. A great function!


Have you ever wanted to identify the actor in a film or a specific scene? If so, you will love the X-Ray feature on Amazon Fire TV. In the same way Shazam allows you to find out who is singing a song, this feature allows you to find out who is in a movie and then it will give you the complete back story to that actor. This allows you to check other works by a certain actor, for example.

“Fling: to your TV

Click the “fling” icon on your Second Screen-enabled Fire tablet to send video and audio to your big screen, or use standards like DIAL to fling services such as YouTube and Netflix from your Android phone or iPhone. Share whatever is on your small screen – including movies, TV shows, music and photos – with everyone in your living room using display mirroring. Includes support for Fire OS and Android, and devices from Motorola, LG and Google.

One speedy performer and smart performer          

Aside from additional functionality, the Amazon Fire TV with 4K Ultra HD also offers unbelievable streaming speeds and slick usability.

Over time and after using the device for a period of time, you will notice a significant change to your streaming experience. This is down to Amazon’s ASAP (Advanced Streaming and Prediction) technology. This tech intelligently predicts what you may watch, depending on your previous usage. So, over time, you will notice that programs buffer almost instantly and your viewing time is seamless with the click from the menu. We are noticing a slight improvement in our testing, but it is important to note that we have only used the device for a small period, so the ASAP tech might still be adapting to our viewing.

Adding to the intelligent ASAP technology, the device itself is also packed full of high spec hardware and is very fast to use. Thanks to a quad-core processor with 75% more processing power than the previous-generation Amazon Fire TV, it is easy to navigate menus and there is no lag time. Lag time is a common issues for such devices, but not this one. Plus, streaming speed is increased by  Wi-Fi support with dual-band 802.11ac. The combination of processor and download capabilities means instantaneous results.

Once content streams, a dedicated PowerVR GX6250 graphics engine provides the crytal clear images. If you are techy, then that may mean something to you. But if you are not, then just rest assured it means as more fluid experience than is offered by competitors.

From the responsive interface and search results in just seconds, to smooth gaming and ultra-fast streaming, everything about Amazon Fire TV is fast and fluid.

What’s in the box?

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Viewable around the globe

Another fantastic feature to this neat little device is the ability to use the Fire TV anywhere in the world. Simply connect to Wi-Fi and pass a simple web authentication process, then you can easily access movies, TV shows and games outside the comfort of your own home. A brilliant addition to the Fire TV’s eclectic range in skills.

Enjoy £2.00 credit to spend on movies or TV on Amazon Video when you purchase a new Amazon Fire TV, Fire TV Stick, or Fire tablet sold by Amazon.co.uk. A maximum of 1 credit per customer applies. UK customers only. Offer ends at 23:59 on Wednesday, May 10, 2017.

Available to purchase here for £79.99.

Disclosure: For this blog post we were able to gain access to a sample product or service.
To see our full Disclosure Policy please click here.

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