The Johnnie Walker© Blue Label&#trade; Diary By Appointment Only

Exclusive access to the Monaco Grand Prix and teeing off with professionals at the Johnnie Walker Golf Championships are experiences that even the wealthy amongst us can only dream of -until now. Johnnie Walker Blue Label Blended Scotch Whisky, synonymous with luxury, rarity and craftsmanship, has produced the ultimate Christmas gift for those who enjoy the finer things in life – The Johnnie Walker Blue Label Diary, By Appointment Only. This unique diary contains invitations for three once-in-a-lifetime experiences, allowing you exceptional access to these events, as well as a concierge service that will arrange a series of Blue Label events for you throughout the year.


With only two diaries being produced, priced at an impressive £95,000, The Johnnie Walker Blue Label Diary has been created and designed exclusively for the brand by renowned luxury stationer Aspinal of London, the diary is bound in the finest leather and finished with a silk ribbon page marker.

Inside you will find details of VIP access to the 2009 Monaco Grand Prix, the greatest and most exclusive motor race on the Grand Prix calendar; the 2009 Johnnie Walker Golf Championships, where you will play and socialise with the professionals and a Bespoke Blend by Blue Label experience which includes a mentored tutorial for you and your friends with the Johnnie Walker Blue Label Scotch Whisky master blender that finishes with the opportunity to blend your very own bottle of whisky!

The 2009 Monaco Grand Prix
What could be more memorable than seeing the dramatic finish of The Grand Prix in Monaco? Fly from England by private jet to Nice and transfer into Monaco via helicopter. Watch both the qualifying and main races from a luxury apartment perfectly positioned over the start and finish line, before heading into the official team suite where you will be able to meet the drivers and team members, mingling with some of the world`s most powerful people. Throughout the weekend, we at Johnnie Walker guarantee you exclusive access to some of the best restaurants and nightclubs in Monaco and entry into the most elite Grand Prix parties. Finally, soak up the atmosphere from a private yacht on Monaco Harbour whilst enjoying a glass of Johnnie Walker Blue Label Blended Scotch Whisky.

The Johnnie Walker 2009 Golf Championship
A golfer`s dream will become an astonishing reality when arriving at the famous Gleneagles Hotel in Scotland, one of the world`s leading luxury hotels. During a stay at this five Red Star golf resort, set in 850 acres of stunning scenery in Perthshire, you will have the opportunity to play with the professionals in the Pro-Am competition, then dine with the players at the Championship cocktail party and gala dinner. You will also have VIP access to the sumptuous hospitality suites where you can follow the progress of your favourite players whilst savouring a glass of Johnnie Walker Blue Label.

Bespoke Blending by Johnnie Walker Blue Label
Create your own exclusive blend of whisky, with the assistance of a Johnnie Walker Blue Label master blender, using some of the rarest malts and grains available. The master blender will begin with an introduction to Johnnie Walker Blue Label for you and three friends. With his undeniable knowledge and admirable skill he will then guide you and your guests through the tasting and nosing of some of the rarest whiskies in the world, allowing you to personally create your very own blend. To end this unique session, enjoy a perfectly served glass of Johnnie Walker Blue Label to experience the ultimate expression of the true art of blending.

The Johnnie Walker Blue Label Diary By Appointment Only also allows you exclusive access to a concierge service that can arrange a series of personal events throughout the year. These include the chance to enjoy a glass of Johnnie Walker Blue Label at The Dorchester Hotel Bar for you and 5 friends; a Johnnie Walker Blue Label ambassador and team to set up a home bar for you and your guests to experience the perfect serve and dinner at top London Restaurant.

For those that appreciate the finer things in life – on a smaller budget – the makers of Johnnie Walker Blue Label Blended Scotch Whisky have also created a further 20 diaries that offer access to this unique concierge service and its three events (RRSP £2,000).

The diary is going to be available to buy in Selfridges from next (Wednesday 12th November) (this includes the branches in London, Manchester and Birmingham) and also online at

Visit for information and guidance on responsible drinking.


Disclosure: For this blog post we were able to gain access to a sample product or service.
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