London discount Chrismas shopping event

OK! From tomorrow, we can officially get festive! Well, December 1st for me marks the start of the festive season and soon I shall immerse myself in mince pies, carol singers, great presents and… Slade.

The birth of Christ is sometimes overlooked as Christmas gets more commercialised every year. Regardless of this annual debate, who can say they do not love the giving and receiving aspect of Christmas? Even the times where you have to pull out a Bafta award winning performance after opening up a pressie you really wished you hadn`t.

If you are looking to buy some presents that will not get this kind of reaction, you should consider taking a stroll around Covent Garden and a great London discount Chrismas shopping event.

To be more precise, head to Seven Dials where you can find seven streets of independent boutiques, heritage brands, vintage stores and indulgent beauty and grooming salons all carefully selected for shoppers of discerning taste.

And be sure to check out St Martin`s Courtyard, Covent Garden`s newest shopping and dining destination. At the heart of St Martin`s Courtyard is a beautiful courtyard with unique shopping and dining. Independent brands, flagship stores, international labels, and new concepts have been handpicked to create an exclusive shopping experience.

To make this London discount Chrismas shopping event more of an attraction, on Thursday 1st December, Seven Dials and St Martin`s Courtyard are hosting an exclusive 20% off shopping evening between 5 and 9pm to enable you to get all your Christmas gift shopping wrapped up early.

In total, over 120 stores will be offering the useful discount. Stores involved include Diesel, Fred Perry, Urban Outfitters, Kiehl`s, Orion London, Orla Kiely, Firetrap, Office, Coco de Mer, Tatty Devine, Benefit and Pepe Jeans.

The Seven Dials and St Martin`s Courtyard 20% Christmas Shopping Evening takes place on Thursday 1st December 2011 from 5-9pm. To qualify for 20% discount, shoppers need a `Seven Dials and St Martin`s Courtyard Shopping Voucher`, which they can download for free at Sevendials.co.uk along with a list of participating stores and venues.