If you are a lover of fashion, there is a new luxury fashion site that demands your attention.
Imagine Fashion could be described as more than a web site. It is a virtual high end fashion world, which you can fully immerse yourself into.
Fashion, beauty, music, art and commerce forms the curated content online. Imagine Fashion features the work of celebrated creatives from around the world, alongside the best in emerging talent.
Founded and created by New York based Fashion Editor Amber Gordon, iF features the work of prestigious industry insiders; Godfrey Deeny writes a weekly blog, and Arts & Culture contributors Casey Spooner and Adam Dugas produce exclusive film content and articles as part of The Ladies and Gentlemen feature.
Gordon explains, `iF will set a new benchmark where global luxury brands can have a true home in the digital world, where they can engage the audience in an editorial environment on their own terms.`
Where the site really works is the virtual window shopping. Site visitors are offered a first look at the best dressed windows from around the world and the opportunity to virtually view and purchase clothing, accessories, jewelry, beauty products and more.
Fashion Film is another key feature of the site, bringing fashion to life in dynamic and thought-provoking moving visuals. iF`s premiere film, A Letter, is directed by Italian photographer Francesco Carrozzini, and features screen siren Paz de la Huerta, star of Boardwalk Empire, alongside Elisa Sednaoui, Poppy Delevigne, and Zoe Le Ber.
Carrozzini says of his film `What inspired me about this project was the total freedom I had and the idea that I could make something that was different from what are considered fashion videos. In this digital age motion and image driven content are more important than ever.`
For fashion lovers everywhere, this is a site that you have to discover for yourself.
Disclosure: For this blog post we were able to gain access to a sample product or service.
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