dunhill’s Voice campaign leads the way in Luxury and technology

Leading luxury brand Alfred Dunhill continue to push the boundaries in style and now in technology too.

They have collaborated with revolutionary, augmented reality platform Aurasma to create a new digital experience for your smartphone or tablet.

The stunning and inspirational Autumn Winter 2011 dunhill Voice campaign now comes alive and transforms into moving images and a transactional platform.

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Clever stuff!

This augmented reality is a world`s first in the luxury and retail sector. Dunhill yet again ahead of the rest. Pioneering innovative media which brings images to life, every image of the Voice campaign can now be transformed into video.

You can expect lesser brands to follow dunhill`s lead.

How it works:

1. First download Aurasma Lite for free via your Smartphone app store

2. Once installed, open the program and hover it over any of the new dunhill Voice campaign images to bring them alive

3. You`ll also be able to seamlessly link to dunhill retail where you can `shop the collection`.

(NB: When downloading the app, if asked if you can see an `A` symbol, then please say YES!)

Watch it now! Download Aurasma Lite and hold it over the dunhill Voice campaign image above to watch Sir Ranulph speak.

Disclosure: For this blog post we were able to gain access to a sample product or service.
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