Luxury champagne and fine diamonds in one place!

The award winning independent Scottish jeweller ROX (UK Jeweller of the Year ) has unveiled its new flagship store in the Assembly Rooms on George Street, Edinburgh following a £1m investment to create a unique new jewellery destination in the Capital.

ROX Edinburgh is also home to an exclusive Laurent-Perrier champagne bar in its private shopping lounge, the Thrill Room, the first and only one of its kind in UK retail. Luxury champagne and fine diamonds in one place – we like!

ROX`s new boutique, designed by Graven Images following its success with Hotel Missoni in Edinburgh, spans over 2,500sq ft. offering customers exquisite diamonds, luxury time pieces and cutting edge designer jewllery in truly decadent surroundings.

The store is expected to become a major tourist destination in the capital due to its luxurious surroundings and its prestigious luxury brands including Hublot, Girard-Perregaux and Corum, exclusive to ROX in Scotland, which are guaranteed to appeal to serious watch connoisseurs.

The decadent Edinburgh boutique offers something for every style and budget ranging from fashion led jewellery from Links of London, Gucci and Shaun Leane, glittering ROX diamonds and stylish watches from Ebel, Frederique Constant, Rado and Raymond Weil.

Prices start from £10 for fashion led pieces through to £65,000 for heart-stopping diamond engagement rings.

The new boutique follows firmly in the footsteps of ROX`s Argyll Arcade boutique which has quickly become a favourite with celebrities, sport stars and VIPs alike since it was re-launched in autumn 2010 following a £1m expansion.