Is Renova the Most Expensive Toilet Paper?

Quite frankly luxury toilet paper is a bit of gimmick in my view. As long as it’s soft, strong and thoroughly absorbent then you’re really not going to be bothered about whether your toilet paper has gold leaf or fancy coloured decoration on it. After all, it’s all heading down the pan at the end of the day!

Nonetheless, Renova believe there is a market for luxury toilet paper and have produced a line in paper rolls that come in four different colours.

Retailing at $13 to $20 for a three pack they are said to offer a “soft and silky experience”.

Am I missing the point here?

(Via OhGizmo)