FAIR. Spirits Launch Night At The Gherkin And Fairtrade Fortnight

To coincide with Fairtrade Fortnight 2012, which runs from 27th February until 11th March and the launch of FAIR. Spirits, Lussorian attended the launch night at Searcy`s Club on top of The Gherkin in London.

Here we learnt about the world`s first premium fair trade spirits company and tasted some truly special cocktails from FAIR. Spirits.

During Fairtrade Fortnight 2012 cocktail mixologists throughout the city will be joining forces to raise money for fair trade. A whole host of clubs and bars will be serving up FAIR. Spirits cocktails, with £2 of each sold going towards Fairtrade Fortnight.

At the Gherkin, We were received by Paul Bungener UK Brand Ambassadeur from the Fair Trade Spirits Company. Paul is passionate about fair trade spirits and his passion was infectious throughout the evening, from meeting and greeting to enthusing about how he sees FAIR. Spirits growing in the future.

Mixologist, Boris Ivan (bar and club lounge manager at Le Meridien Piccadilly) worked tirelessly all evening keeping the many guest`s thirst quenched with a delightful choice of cocktails made from the FAIR. Spirit range of Quinoa Vodka, Goji Berry Liqueur and Café Liqueur.

My guest and I started with the Goji Berry cocktail – a delicious mix of Goji Berry Liqueur, Quinoa Vodka and fresh cranberry juice – topped with a tiny little dried rose! You can tell the quality of the FAIR. Spirits used – the taste was fresh and vibrant.

My guest, being a coffee lover, was keen to try the Café Liqueur cocktail – it went down a treat. The appearance in the cocktail glass looked just like a good coffee with a good creamy head! Served ice cold, with three coffee beans on top, it was very moreish!

I opted for another Goji Berry Liqueur as the taste was just so crisp! Canapés were served – a selection of Goji Berry jelly/mousse `spoons` with FAIR. Spirits Quinoa Vodka shots – very contemporary.

Such a worthwhile event had to take place in a memorable venue – The Gherkin. From the moment we arrived in the plush foyer to the bar where the FAIR. Spirits event was hosted on the top (39th) floor it was pure indulgence.

Having gone through security on the ground floor we were whisked up to the 34th floor in a super-fast lift to the cloakrooms. We deposited our coats and took the `shuttle` lift to the 39th floor – to the restaurant and bar. Searcy`s private member`s club is one of the very best in London and so too is its base here in The Gherkin.

The bar, up a beautifully lit staircase, is dark and mysterious – each table is lit with low lighting. The views are tremendous, all over London and it was a perfectly clear evening to enjoy these views. Sitting in one of the comfortable swivel chairs affords the perfect opportunity to throw your head back and look up to the very peak of the Gherkin – incredible. The private member`s lounge is on the floor below – not for the press pack I`m afraid!

Karim, the bar manager, was the epitome of politeness. He explained that Searcy members and Gherkin staff could use the bar and restaurant whilst the private lounge is available solely for Searcy members. The bar area is available for private functions – what an impressive venue to wow your guests!

So all in all a great venue for a great launch event for FAIR. Spirits.

The FAIR. Spirits logo is – Think Human ǽƒ??¶ Drink Fair. These four words sum up the entire concept.

We are happy to embrace the Fairtrade ethos with other products, now it`s time to adopt our Fairtrade attitude to spirits. FAIR. Spirits mean a fair deal for the Bolivian farmer who produced the quinoa in their vodka and Himalayan farmer who gathers the goji berries for their liqueur.