The 102EX Phantom Experimental Electric (EE) Rolls-Royce

On 1st March, Rolls Royce unveiled their new model at the Geneva Motor Show 2011.

The 102EX Phantom Experimental Electric (EE) is the world`s first battery electric vehicle for the ultra-luxury sector.

Continuing the Rolls Royce tradition, this experimental version will be used to gauge reaction and opinions of a range of stakeholders including owners, enthusiasts, members of the public and the media.

This is more than just an electrical luxury car, it has to be the way forward.

Added extras include a special paint job – Atlantic Chrome, 16 coats of a highly reflective paint giving a wet impression to the car.

The interior is swathed in Seton Corinova, an experimental vegetable-tanned leather that accentuates the curves and creases of the leather.

The car is powered by the largest passenger car battery in the world.

The 102EX will have a top speed of 100mph and a 0-60mph time of under eight seconds

There are no plans to build a production version of this car, but this is a significant direction for Rolls-Royce.

It will be interesting to see if the 102EX is deemed an acceptable compromise for the purists in the luxury car sector….We hope so.