Official hospitality at FIFA World Cup Qatar 2022™ set to define the future of luxury football experiences

The concept of luxury has changed significantly over time, especially since pre-Covid days. Luxury is now much more than owning an abundance of material possessions. In 2022 the focus has shifted to a desire for experiences. Ease, access, quality of time and security are some of the new indicators of true luxury.

The 2020 pandemic afforded us time to re-evaluate life and luxury, with society slowing down to embrace personal experiences and emotional connections. Despite this, the desire for luxury remains. Today luxury hospitality is not about price but the emotional connection and the life experience.

Jaime Bryom, Executive Chairman at MATCH Hospitality, the leading voice in world-class sports hospitality packages, comments: “It’s all about the experience, especially as we scale towards our top tier products. At every level, however, we ensure a personal approach with all our clients to give them back their sense of security and time. Allowing us to deliver a once-in-a-lifetime, hassle-free, and seamless experience at sporting events.’

MATCH Hospitality is renowned as the world leader within the hospitality industry and is at the forefront of delivering luxury experiences. They are the only official hospitality provider for the FIFA World Cup Qatar 2022™ where customers can choose their desired hospitality level, including the absolute pinnacle of luxury – The Pearl Lounge – shown in the images below.

Byrom continues: “Exclusivity is a key aspect of luxury. Although almost anyone can have access to watching the World Cup, MATCH Hospitality provides customers with guaranteed tickets to the matches they choose, within spacious and beautifully designed, access-controlled areas, as well as high touch and high-level service, offering exclusive packages that cannot be found anywhere else.’’

MATCH Hospitality offer a range of tailored lounge and suite experiences across five different levels, all of which provide  distinctive and curated ways to experience the football tournament.

“These include flights and seats on the world’s most luxurious airline, priority access to specific games and seating areas in the stadium, plus dedicated hosts and reserved parking, MATCH Hospitality has you fully covered,” explains Bryom.

Byrom continues: “Exclusivity is a key aspect of luxury. Although almost anyone can have access to watching the World Cup, MATCH Hospitality provides customers with guaranteed tickets to the matches they choose, within spacious and beautifully designed, access-controlled areas, as well as high touch and high-level service, offering exclusive packages that cannot be found anywhere else.’’

Host nation Qatar is known for being the world’s fastest growing luxury market, with the country having to cater to the needs of 57,000 millionaires and 4,000 deca millionaires*. As fashion and luxury leaders within the Middle East, Qatar has built up a reputation as the peak of luxury, where every detail is designed to make your experience exceptional and seamless.

MATCH Hospitality’s offering at FIFA World Cup Qatar 2022™ will be the pinnacle of luxury – whether your definition of luxury is certainty, exclusivity, value or all the above. This is how MATCH define the future of luxury.
* The Ledbury Research