Going back to the pewter on classy King’s Road

Leading pewter brand Royal Selangor has opened its first UK store on the King’s Rd.

Previously only available ‘in store’ at Harrods and other high end outlet, for the first time the Malaysian group will display a full range of surprising, shining product in pewter under one London roof. Items include stylish black walking sticks with dramatic bird neck handles in pewter, including a rather fetching duckbill. Animal figurines including elephants and playful christening gifts for as little as £39. Long popular with fans of pewter is the shining and stylish range of christening gifts which will certainly give a youngster a good start in life.

Another signature item which is finding in finding increasing favour is table wear, smart dark wood with pewter inlay trim. Also tempting the discerning shopper will be engraved vases with sophisticated patterns and rather chic teapots.

The stylish collection debunks the somewhat old fashioned image of the dusty pub decoration tankard offering everything from gifts, tableware to trophy pieces. The store is a high end array of the smartest of eye catching pieces which would make wonderful gifts and be a tasteful present for the discerning.

For some time pewter has been associated with trophy items and the in store display certainly showcases the high class allure of this versitile metal. Staff explain that pewter has evolved for the days when it was an alloy mixed with lead which raised serious health concerns. The new mix pewter is 100% safe and brings the tankard in from the cold.

Until now Connoisseurs of the fine pewter products of Royal Selagor could admire and purchase items in big stores which proudly stocked a selection of this leading pewter brand, now fans of the brand can view the entire range under one roof.

Royal Selangor’s first UK standalone store is on London’s King’s Road, the 1,317 square foot store is adjacent to Designer’s Guild. The Chelsea outlet opens to coincide with the 130th anniversary of Royal Selangor and positions it right in the middle of an interior design retail enclave.

“We wanted to launch our first store in the UK in a destination that reflects our quality and heritage. The King’s Road met our requirements perfectly due to the great mix of brands that share a similar ethos to our own and the cachet it holds as one of London’s most significant retail addresses.” said Peter Coleman, managing director of Royal Selangor UK, adding,

“We are delighted to be opening our first standalone UK store on the King’s Road. Consumers will now be able to see the full breadth of craftsmanship in the gift, table and barware we offer and get to know more about the intriguing brand behind the pieces they are so familiar with.”

Established in Malaysia in 1885, Royal Selangor has stores in more than 20 countries. The Chelsea flagship will stock the brand’s customised and designer homeware, as well as ornaments and personalised gifts, all made from pewter. In addition, Royal Selangor’s two complementary brands Selberan jewellery and the 350-year-old sterling silver brand Comyns will both be available in store. The arrival of Royal Selangor adds further credibility to this stretch of the world famous King’s Road making it a truly luxury retail destination and means, from now on, there is no excuse for going back to the pewter.

www.royalselangor.com