This years Cannes Film Festival will see Chivas Regal reaffirm its commitment to cinema and film by unveiling plans to increase awareness of its global charity partner FilmAid International.
One year on from launching the global partnership in Cannes, which was supported by FilmAid Global Artists Council member Robert De Niro, Chivas will hold a screening of a new short film, which brings to life some of the work that has been made possible through the partnership to date.
FilmAid Global Artists Council member Robert De Niro, FilmAid founder Caroline Baron and Chivas Regal Brand Director James Slack at the 2011 announcement of the Chivas / FilmAid partnership
For a preview of the film and an exclusive insight into FilmAid in action, watch this teaser compiled using specially commissioned photographs by Olivia Arthur of Magnum Photography:
In addition to reflecting on the work that has been done so far, Chivas will reveal its plans to raise awareness for FilmAid over the next 12 months.
To follow Chivas news in Cannes please visit the Chivas Blog.
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